John Heilemann has a great article about The Hype Machine in October’s Business 2.0
Run to your newstand! 
Update: You can find the article here.
The Hype Machine in Business 2.0
Save Yourself Some Typing
You can now access The Hype Machine at http://hypem.com
That’s exactly 12 keystrokes less than http://hype.non-standard.net!
The Hype Machine is Shiny and New!
About two weeks ago we launched an updated version of the site. Now that the dust has settled and things are running smoothly, here is what’s we added:
- Squeaky-clean design.
- More prominent ability to browse the blogs we feature. Click “view more” to expland the list on any page.
- YouTube video and Eventful & Upcoming.org concert search. Whenever you search the Hype Machine, you will see relevant results in the sidebar on the right if we find something on those services.
We have shirts!
UPDATE: Last day to order shirts is December 10th, 2006!
That’s exactly right.
Lovingly designed by Zoya Feldman, these will be printed on quality American Apparel stock.
They are $20 for US/Canada and $25 for the rest of the world. Here is the sizing chart for the shirts if you aren’t sure which size fits you.
WHAT IS THE HYPE MACHINE?
The Hype Machine keeps track of what music bloggers write about.
We handpick a set of kickass music blogs and then present what they discuss for easy analysis, consumption and discovery.
Read more about the project • Contact us