Our survey is now closed and 1950 of you completed our survey! Thanks to everyone for their participation, it helps us to better understand our audience and how to better cater to you.
First up are the basic demographics like Age, Sex, Education and Income. You can check out the full charts on our Demographics page but I’ll just summarize here. The majority of you are 18-24 years old, male, attending college, make under $20K (most College kids are lucky enough not to have full time jobs!).
How do you discover new music?
The overwhelming majority of you use Online Discovery tools (like Hype Machine or surfing artist pages on MySpace), Music Blogs, and friend + family recommendations to find new music. Half of you use Online Recommendation tools like Last.FM or Pandora as well as print (magazines, newspapers) to find new music.
Some other interesting write-ins for ways you discover music:
# Concerts/Festivals (opening acts etc), DJ Sets, Clubs
# Artists on same record label
# iTunes Networking (when you can see shared music)
# “I ask random people on the street with headphones what they are listening to”
# “3000 of my father’s records (deceased record store owner)”
# Webcasts/Podcasts
Where do you spend your music budget?
The majority of you still spend most of your money to attend concerts. As a believe in the power of live music, this makes me smile. More than half of you still visit record shops and just about half purchase digital music.
Other popular write-ins:
# Music related DVDs/Books
# eBay/Used CDs
How much do you spend on music & music related activites per month?
95% of you regularly spend money on music with 61% of you spending $20 or more on music every month. Compare this to the $3.33 per month spent by the average consumer (source) and you can see that our audience not only is passionate about music, but supports the industry with their dollars.
How many concerts do you attend per month on average?
80% of you attend at least one concert per month, with 20% of you attending about 1 per week. This really highlights the fact that we should make it easier for you to find out about concerts. We recently added SongKick to our previous list of Eventful and Upcoming to provide concert data that you see in the sidebar of an artist page.
Would be nice to continue your last.fm support by pulling in events from them too perhaps?
May 30, 2008 11:13 am
HYPE MACHINE my one and only music source!!!!!!!!!!!!!!!!
May 30, 2008 7:48 pm
Watsup Hype,
One recomendation that I would love to see added to the site would be a way to search new artists by genres. It may be difficult as a lot of the music on here is difficult to categorize, but it would be a great feature!
June 12, 2008 12:30 pm
i agree with you dan, a genre search engine would make finding music on the hype machine so much easier. i still come here more than any other site to find music, but it’s very hard to ‘stumble’ upon new artists within my favorite genre without having a more narrow spectrum of sounds. keep up the excellent work, this site has really exploded from where it was a year or two ago.
June 20, 2008 12:52 am
i love The Hype Machine!! and i join your group already in facebook!!
June 24, 2008 2:07 pm
no, please don’t include genres or categories (its hard to handle, anyways). this is web 2.0 after all. 🙂
so, maybe recommend songs and users with a similar musictaste (just like last.fm).
June 29, 2008 7:40 am
i really dont like last.fm
but MAN i love hype machine. s’much better after th revamp! dont include more categories – my little fried brain’s too crispy from headphone abuse baby yeah 😀
July 14, 2008 3:25 pm
Genre searching could work. Providing that the uploaders of the mp3s made sure that the genre ID3 tag was used, then that is how HypeM would catergorize them.
August 5, 2008 1:27 am