This past Friday, December 2, 2016, we enabled ads in our Android app.
We released Hype Machine for Android in October 2014 as a $3.99 premium app. The revenue from these sales allowed us to publish many updates, including a full rewrite, maintaining the app as the Android platform underwent rapid changes.
Unfortunately, we were not able to generate enough sales to support our small team and continue development. Unlike many other online services, we don’t have outside funding. Hype Machine is a straightforward business – we get revenue from advertising and invest it into making products for music listeners.
We understand that it’s frustrating to have paid for the app and now see ads on your screen. Though the app became free in April, we’ve waited until December to introduce ads as a small sign of our appreciation of your earlier support. Whether you bought the app years ago or months ago, we hope that the music it’s brought into your life has been worth it.
In the coming months, we’ll be working to make sure the app continues to help you discover new music while keeping the ads as unobtrusive as possible.
I wish we could provide an ad-free experience, but we simply would not be able to continue maintaining the app without this revenue.
We considered many options before introducing ads in our apps, and there are many reasons why subscription/donation/IAP offers were not workable for us at the time (for example, supporting two product experiences is tough for a team of three people).
Given the strong show of support for an ad-free solution since the announcement, we are looking into ways people could remove ads in the apps. If you are interested, sign up here.