Machine Shop: Hype Machine Team Blog

Hype Machine’s Lose Control Party Recap


It’s taken us a week to recover, but we’re finally beginning to feel human again! Thank you to the thousands and thousands of people who made it to our party across the 4 days of SXSW Music. Fifty-six hours of music, over 100 bands+djs, 1000 breakfast tacos, and cases upon cases of Vitamin Water and Heineken later, we’ve definitely left a dent in 6th street.

Hype Machine Lose Control

We’ve thrown a few day or night shows in the past, but this was the largest undertaking we have ever been a part of. A lot of things went right, just a couple of things went wrong, and we learned a whole ton of things. We learned that it is difficult to fill up a 1,500 person capacity during the day, when people are still sleeping off the night before. We learned that events are hard. We learned that it all feels worth it when you’re dancing in the middle of a thousand people at midnight, and everybody’s smiling.

Hype Machine Lose Control

We simply couldn’t have done it without the teamwork of:

Black Box Revue, who invited us to be a part of their Lose Control party this year and brought together an amazing group of people who genuinely care about music. The Windish Agency for helping us out with most of the booking, stage plots and logistics. Beatnik and their team for literally being the backbone that kept the whole party together by providing sound, stage, lighting, and a relentless crew who were in it for the long haul. David Schacher and Beef for providing all kinds of logistical help and being troopers through it all. Emily Moore for the amazing photography. NoMathmatics for the incredible Lose Control art.

Hype Machine Lose Control

And what would a Hype Machine party be without music? Serious thanks to all the bands and management that helped make this happen: 12th Planet, Acrylics, Admiral Radley, Asteroids Galaxy Tour, Auto Body, Baby Monster, Bachelorette, Bang Bang Eche, Baron Von Luxxury, Black Box Revue, Body Language, Casiokids, CFCF, Chiddy Bang, Class Actress, Crystal Fighters, The Crystal Method, Crystal Vision, Dances With White Girls, Database, Delorean, Delta Fiasco, Eclectic Method, Eli Smith, Everything Everything, Fenech-Soler, First Aid Kit, Free Magic, French Horn Rebellion, Grrrl Parts, Grammatics, Hey Champ, Hollywood Holt, Home Video, Hottub, Hussle Club, Javelin, Jen Lasher, Keenhouse, Keepaway, Kids At The Bar, Kill The Noise, Lemonade, LexiconDon, Light Pollution, Lucy and the Popsonics, Male Bonding, Megaphonic Thrift, MeLo-X, Michael Parallax, Mickey Factz, Midnight Conspiracy, MillionYoung, Nice Nice, Nick Catchdubs, Nomathmatics, OK Deejays, Rafter, Royal Bangs, Rural Alberta Advantage, Rye Rye, Samuel, Small Black, Solid Gold, Spleen United, Star Eyes, Steed Lord, Terror Pigeon Dance Revolt, The Death Set, The Hood Internet, The Invisible, The Ruby Suns, Tobacco, Tommie Sunshine, Toro Y Moi, Trash Yourself, Treasure Fingers, Two Fresh, Uffie, VDRK, Villains, Wallpaper, We Are Like The Spider, WhoMadeWho, Woodhands, Yacht, Yes Giantess, You Say Party! We Say Die!, Richard Gear, eLstar, Prepmode, A Ward, Mike Townsend, Kook Hersh, Irresponsible Voltron Crew, Hot Britches, Miguel Angel, DJ Cat NYC, Automatic Panic, Mad Classy Crew.


And our sponsors, Vitamin Water, for keeping everyone hydrated during the day. Heineken, for keeping the bands rockin’. Townie Records, for providing the breakfast tacos each day. SoundCloud for providing the WiFi and HypeCloud player, making it easy for bands to share their music with bloggers. And last but definitely not least, Jakprints for providing the banners and 11,000 RSVP laminates.

Hype Machine Lose Control


Hype Machine Lose Control


More photos of the show from Emily Moore or check out the slideshow:

If you were there, let us know what you thought. If you couldn’t make it, tell us where we should throw the next one!

last Thursday in pictures

Max Silvestri, hosting, bonding with the Hype Machine pillow.

Cuddle Magic take the stage with 9 members, myriad instruments, and a giant penguin.

Who brought all the copies of “Fat Music for Fat People” to the swap?

Shark? get ready to rock the books off the shelves.

The Morning Benders close out the night with an acoustic set of songs from their new album.

This is a bookstore…

This was a wonderful, happy evening of friends and music, and thanks to everyone who came by and drank a beer, we raised nearly $3000 for Housing Works! Want to organize something cool in your city? Tell us what you’re thinking, and let’s help everyone fall in love with something new.

Photography: Kyle Dean Reinford


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