Machine Shop: Hype Machine Team Blog

Hype Machine User Survey ’08 (Part 1)

Our survey is now closed and 1950 of you completed our survey! Thanks to everyone for their participation, it helps us to better understand our audience and how to better cater to you.

First up are the basic demographics like Age, Sex, Education and Income. You can check out the full charts on our Demographics page but I’ll just summarize here. The majority of you are 18-24 years old, male, attending college, make under $20K (most College kids are lucky enough not to have full time jobs!).

How do you discover new music?

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The overwhelming majority of you use Online Discovery tools (like Hype Machine or surfing artist pages on MySpace), Music Blogs, and friend + family recommendations to find new music. Half of you use Online Recommendation tools like Last.FM or Pandora as well as print (magazines, newspapers) to find new music.

Some other interesting write-ins for ways you discover music:
# Concerts/Festivals (opening acts etc), DJ Sets, Clubs
# Artists on same record label
# iTunes Networking (when you can see shared music)
# “I ask random people on the street with headphones what they are listening to”
# “3000 of my father’s records (deceased record store owner)”
# Webcasts/Podcasts

Where do you spend your music budget?

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The majority of you still spend most of your money to attend concerts. As a believe in the power of live music, this makes me smile. More than half of you still visit record shops and just about half purchase digital music.

Other popular write-ins:
# Music related DVDs/Books
# eBay/Used CDs

How much do you spend on music & music related activites per month?

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95% of you regularly spend money on music with 61% of you spending $20 or more on music every month. Compare this to the $3.33 per month spent by the average consumer (source) and you can see that our audience not only is passionate about music, but supports the industry with their dollars.

How many concerts do you attend per month on average?

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80% of you attend at least one concert per month, with 20% of you attending about 1 per week. This really highlights the fact that we should make it easier for you to find out about concerts. We recently added SongKick to our previous list of Eventful and Upcoming to provide concert data that you see in the sidebar of an artist page.

Many Tiny Tweaks

We just released a bunch of tweaks we’ve been working on over the past few weeks. Little fixes and additions like revised nav, search suggestions and more. And we finally have A MERCH PAGE, with our necklaces and t-shirts for sale! You might have to refresh once or twice for everything to show up correctly.

If you run into any issues, please describe in detail and provide browser + operating system info, thanks!

We’re in a text book!


For those reading at home, simply open up your copy of Business Driven Technology and flip to page 195.

Does that mean using Hype Machine counts as studying now?

Thanks to Jui Ramaprasad for the photos and heads up!

Greasemonkey Script: Muxtape + HypeM

If you are a fan of Muxtape (who isn’t?) and the Hype Machine (we hope so!) you can now get some tasty HypeM links put into your Muxtapes with the help of Firefox + Greasemonkey (Install Greasemonkey first).

Check it out: Userscripts: Muxtape link to Hype Machine by our friend (and music blogger) Paul Irish.

And of course if you have a Muxtape, share in the comments!


Hype Machine indexes hundreds of music sites and collects their latest posts for easy streaming and discovery. We're here to help you find the best new music first.

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