Our annual user survey went over really well this year. Over 2600 of you responded and we gave away some great prizes. Below are some highlights, but check out our demographics page for the full stats and charts.
Our audience
- 51% are 18 to 24 years old
- 35% are in college, 30% are college grads
- 69% are male
- 73% spend money on concert tickets
- 46% spend money on MP3s
- 30% spend $21-$40 per month on music
- 31% spend $41+ or more
- 61% attend 1-2 concerts every month!
- 20% are music bloggers
- 20% are DJs
- 24% are musicians
For the first time we asked a series of questions to better understand how and why you use The Hype Machine. Thanks to Dave Stanton at Eikos Data for helping us interpret this data!
Cluster A (52% of total respondents)
Males who use music sites to:
1. Find new music in familiar genres
2. Find music before it’s popular
3. Find music they don’t already know
Cluster B (21% of total respondents)
Females who use music sites in the same ways as Cluster A plus:
4. Find bands recommended by word of mouth
Cluster C (27% of total respondents)
These are male and females have even, heavy reliance on the above four uses plus:
6. Want to see what people are saying about music
7. Share music
How would you describe The Hype Machine to a friend?
- Great place to find music by artists you haven’t heard of yet
- the most awesomest awesome music site on the Internet
- Love in a jukebox on the internet
- The collective consciousness of the online music world.
- This website has psychic abilities, it knows which tracks are going to be hits before anyone else…and its easy to use.
- The Hype Machine is the most user-friendly MP3 blog aggregator and a fantastic tool for both bloggers and fans.
- A fine place to find new songs for an ambitious music taste.
- A place where you’ll always find what you never knew you’d like.
- The best thing the internet has ever seen, not counting porn.
- Omy freak leak loop amazingness you gotsta check out this whip snippy doodle doo music site I found. It goes by the name The Hype Machine, and they have uber huge no splooge amounts of brain tuck duck muck fuckingly spec music. Check it out, if not for the sake of friendship, at the least to braingasm spasm love happiness yourself into audible epiphany!
- Eclectic and eye opening.
- Imagine Google Reader as a playlist. Now imagine it comes ready with all the best music blogs you don’t even know exist.
- Way more fun than watching your itunes visualizer after snorting Columbian nose candy.
- If you’re into music, there’s no way you can miss this.
- HM = real time information about the music you like and will like
Seems chill.
July 28, 2009 12:20 am
Interesting stuff really.. If only “The best thing the internet has ever seen, not counting porn” would supply us with that darned shuffle function (even a local client?) and the ability to display more than 20 songs per page, I’d surrender completely!!
(Thanks for everything youve done so far tho! Couldnt live without it!)
July 28, 2009 8:04 am
I’ll second that.
July 28, 2009 12:41 pm
Allow me to organize my searches by most favorited! I hate searching through 15 pages of a search just to find the one song that has more than 50 hearts
July 30, 2009 9:20 am
Interesting demographics.
So many males over females… Wonder why that is/how to get more women into music exploration.
Go HypeM!
July 30, 2009 12:31 pm
I have no idea as to where to post this but it would be awesome if people who follow one other can comment on each other’s loved songs, blogs, searches etc., Make this more than just a blog aggregator. Try to transform it into music-focused social utility website. People love talking about their music tastes (especially the one’s on hypem), let them!
August 2, 2009 3:54 pm
I wouldn’t mind knowing what percentage where from which country. Eg 50% us blahblah.
August 2, 2009 4:19 pm
Interesting stuff! Who knew us ladies were so thin on the ground.
I agree with Adi, some kind of social aspect would make hype machine all the more awesome.
August 4, 2009 4:22 am
I’d love to have the popout player back!
August 6, 2009 2:34 pm
Maybe the site should be called The Sausage Party Machine on days with full moons?
August 8, 2009 12:20 pm
so interesting stuff. especially cluster A.
August 11, 2009 9:20 am
Good to see some analysis on site use. As mentioned above, adding more of a social aspect to the site could be rather interesting.
August 11, 2009 12:19 pm
thank you hype.m =)
August 13, 2009 9:20 am
Hypems amazing an yeh pretty much everything there id agree with.
Does any1 no who one the reward thing for it i cant remember what it was i think it was like 200 pound to spend at amazon.
Keep it up hypem =D
August 14, 2009 9:54 am
I come here pretty much everyday. Best site I know for getting a preview of a band that you think you might like. Hype Machine has been responsible for me buying many of the albums that I have in the last year.
August 22, 2009 4:15 pm
keep doing your thing guys, лучше вместе : )
August 29, 2009 8:37 pm