We just teamed up with the team over at MIXA to release a limited edition MIXA designed by our own Zoya Feldman.
MIXAs are USB-drives cleverly designed like a cassette tape that would make giving a mixtape/muxtape to somebody extra special. If you’d rather design your own, you can use premade templates or even pull in photos from Flickr.
Related & highly recommended reading is Rob Sheffield’s Love Is A Mix Tape, which chronicles his relationship over the years with coordinating mixtapes. It is a quick read and will make you want to revive the ancient art of mixtapes. It also motivated me to go back and listen to Pavement again.
And if you’re looking for inspiration on what to fill your MIXA with check out Cassette From My Ex which is best left to The Guardian to describe:
Before iPods and MP3s there was only one way to impress a new potential love mate – make him or her a C90 mixtape. The consequences of this were perilous: based on your choice of tracks they could conclude that you were a freak, a potential psychopath or merely incompatible due to your obsession with early-80s jazz-funk. Those who hope these errors of judgment are now filed away in some distant landfill will be disturbed to learn that this website serves as a venue where owners of said cassettes can reveal them to the world – and the world can listen in – plus their tales and the artwork. One cover features a cunning lift-up flap that reveals a photograph of the maker’s “beautiful tallywacker”. Classy.
Comments
13 responses to “New Hype Machine Merch: MIXA!”
That’s super snazzy! :O
I’ve never heard of that ‘Love Is a Mix Tape’ book before. I’m definitely going to look into that.
…on a different ‘merch’ related story, I note that the large and extra-large t-shirts have or are near to selling out. If that doesn’t tell you something about the American society…
krutaya igrushka!!
supawr kewl!
Love is a Mix Tape is an AMAZING book. I’ve made about five people read it, and they’ve all enjoyed it too. It’s similar to High Fidelity, in that it’s alllll about music and love. It’s heartbreaking and beautiful and I wish I could read it again for the first time. GO BUY IT RIGHT NOW
Greatest merchant idea ever. Purchasing one now. I can’t wait to whip this out at next tech conference ;).
Great job team HypeM!
spiff
i think these are the coolist things eva!!i!
Excellent !
I just wish it would play in tape players like a real tape. Can I buy the decals to put on a cassette mp3 player??
WHOAA! Just the sight of the cassette tape released an avalanche of nostalgia from the old days. Definitely one of those “wish-I-thought-of-that-first” kind of ideas 🙂
Brrrrilliant! Must…have…tape.
Actually I’m married to the one girl that never got a mixtape, so it all makes sense.
Btw.: you can get the “Love is a mixtape” as audiobook over at emusic.com, if your lazy, too.
Nice! Gotta go old school sometimes!