Machine Shop: Hype Machine Team Blog

Hype Hotel 2016

HINDS & Bleached at Hype Hotel
HINDS and Bleached at the DIY showcase on March 15 (Photo: Jesse DeFlorio/Hype Hotel)

This was Hype Machine’s fifth year of bringing blogger-curated showcases to the SXSW music festival, and from what we’re hearing, it might have been our best.

Petite Noir at Hype Hotel
Petite Noir at the Pigeons & Planes showcase on March 16 (Photo: Jesse DeFlorio/Hype Hotel)

Mazda + Hype Machine’s Hype Hotel 2016 was the place for many exciting debuts: AlunaGeorge premiered two new tracks, “Automatic” and the Flume-produced “I Remember”:

AlunaGeorge at Hype Hotel
AlunaGeorge at the Pigeons & Planes showcase on March 16 (Photo: Jesse DeFlorio/Hype Hotel)

SBTRKT debuted new material during his heroic 95-min (!) set on Friday. SXSW sets are usually capped at 45 minutes, so the lucky crowd got to dance twice as long with the masked DJ that night:

SBTRKT at Hype Hotel
SBTRKT at the Cruel Rhythm showcase on March 18 (Photo: Jesse DeFlorio/Hype Hotel)

Thursday night’s Gorilla vs Bear showcase marked the hotly awaited collaboration of two Hype Hotel alums—Charli XCX (HH ’13) and SOPHIE (HH ’14 & 15) performed together for the first time ever, playing tracks from their new EP. Charli had some kind words for us afterwards:

hype hotel last night was so fun 🙌 maybe my most favourite show I have EVER played 💣 photo by @jessedeflorio

A photo posted by CHARLI XCX (@charli_xcx) on


Hype Hotel hosted over 60 artists throughout our five days this year, with even more stopping by to record a set with La Blogotheque in the glass-paneled Mazda Studio outside—people on the lawn started calling these sessions “band in a box”, and they began to draw quite the audience:

Diet Cig at Hype Hotel Diet Cig recording in the Mazda Studio (Photo: Jesse DeFlorio/Hype Hotel)  

Elsewhere in the yard, the Hotel crowd (and it was a crowd! NIGHTOUT processed so many RSVPs this year) started their day at Tito’s Bloody Mary Bar, hung out on the beach (yes, we trucked in sand) sponsored by Flip Flop Wines, stopped in for a cocktail at the Don Julio Airstream Speakeasy, grabbed food at the East Side King food truck between sets, and picked up a Bud Light at the bar. They also got in a few photos with the performers passing through:

Polica at Hype HotelHONNE at Hype Hotel Left: Channy Leaneagh of Polica | Right: HONNE (Photos: Jesse DeFlorio/Hype Hotel)  

A couple of artists saluted David Bowie this year, with Car Seat Headrest beginning their set at the Stadiums & Shrines x yvynyl, showcase with “Station to Station,” and Anderson .Paak & The Free Nationals dipping into “Let’s Dance” Friday night:

Anderson .Paak at Hype Hotel Anderson .Paak & The Free Nationals at the Cruel Rhythm showcase on March 18 (Photo: Jesse DeFlorio/Hype Hotel)  

In 2016, Hype Hotel’s curators continued to spotlight the diverse new sounds being made around the world, from UK house:

Leon Vynehall at Hype Hotel Leon Vynehall at the Tiny Mix Tapes x ISO50 showcase on March 17 (Photo: Jesse DeFlorio/Hype Hotel)

to Chicago footwork:

to experimental lo-fi:

Morly at Hype HotelMorly at the Crack In The Road showcase on March 19 (Photo: Jesse DeFlorio/Hype Hotel)

We love introducing people to music; on our site, in our apps, during our Stack Live series, and at Hype Hotel. If you were with us in Austin, we hope you found something new to love. And if you didn’t make it, we’ll see you next time!

Metro Boomin at Hype Hotel
Metro Boomin at the Crack In The Road showcase on March 19 (Photo: Jesse DeFlorio/Hype Hotel)

💥 #hypehotel 2016 closed down properly by @_health_.

A video posted by Hype Machine (@hypem) on

Hype Hotel 2016: Lineup & RSVP

Mazda + Hype Machine’s Hype Hotel is coming back to Austin for our 5th year of bringing the most interesting new music offline.

Day and night shows have been curated by DIYStadiums & ShrinesyvynylPigeons & PlanesTiny Mix Tapes, ISO50Gorilla Vs. BearDisco Naïveté, Blah Blah Blah Science, Cruel Rhythm, and Crack in the Road, along with the Hype Machine team.

Thanks to Mazda for making this year possible. Additional thanks to Tito’s Handmade Vodka, Bud Light, Flip Flop Wines, and Don Julio for providing refreshments, and NightOut for powering our RSVP.

Hype Machine’s Hype Hotel:  1100 E 5th St, March 15-19

RSVP is now open for free General Admission to Day shows. A limited number of GA wristbands will be admitted to Night shows. SXSW badges/wristbands have priority for all shows.

Get the free Hype Hotel app for Android and iPhone to plan your schedule.

Media can apply here for press access.

All shows are 21+

Hype Hotel 2016

Big updates to Hype Machine’s Sonos app

We use our wireless Sonos speakers every day. This is why we’re excited to finally bring a much more complete Hype Machine experience to these devices.

Today’s update includes:

• Favorites: now with your three playlists (Up, Down, Weird)
Album premieres: hear our exclusive album streams
: our weekly mix of interesting new music
• Friends: favorites from the people you follow
: the most-blogged artists each year since 2008
• Special Features: the place for various artist spotlights like Ones to Watch
• Elegant icons for easy naviation

To add Hype Machine to your Sonos, open your Controller, go to Add Music Services > Hype Machine.


If there are more features you’d like to see, do let us know!

Introducing: Stack Live

Stack Live

For the past year, Hype Machine has sent out Stack, a weekly newsletter highlighting some of the most interesting new tracks we see on the site. It’s an easy way to keep tabs on what’s exciting in music right now, and we think it’ll be even more fun to experience in person.

Stack Live is a series of shows coming to Chicago, Boston, and Brooklyn this fall, featuring performances from blog favorites like Kero Kero Bonito, Pure Bathing Culture, GEMS, Sepalcure, and more.

RSVP/find tickets here.

Ones To Watch 2015½

With more than half of 2015 behind us, it’s time for the latest Ones To Watch. This feature takes a look at the most blogged artists of the year so far and identifies the names newest to the set—the ones who made their biggest splash in recent months…the ones to keep an eye on. We apply two simple qualifiers: it’s the artist’s first appearance in the data, and they’ve yet to release a full-length LP. More on the science behind the series here.

It’s fun to revisit past features and spot names that went from went from the pages of blogs to the posters of major festivals, along with the sounds they introduced: Sam Smith, Tinashe, Yumi Zouma, Years & Years, Gorgon City, Tove Lo, to name a few.

January 2014: Ones To Watch 2014

August 2014: Ones To Watch 2014 ½ with BBC Radio 6 Music

January 2015: Ones To Watch 2015

And now, August 2015: Ones To Watch 2015 ½

Who will stand out a year from now? Share your favorites on Facebook and Twitter, or embed this player on your site:


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