A few weeks back we shared our annual Zeitgeist. One of its features is Top 50 Artists, which counts down the most-blogged acts of the year. The list is always telling of our times, both as a music blog community and an industry at large. What becomes popular on blogs no doubt informs and reflects what is, or will be, popular elsewhere. Each year when approaching this project, we see the distance between what is and will be, getting a little smaller, or perhaps that area a little grayer. Credit this to things moving faster, and that blogs, while still ever-ahead of the curve, are now also an established piece of the overall infrastructure in which new music is discussed. So it makes sense that when an established act like Daft Punk or Phoenix release an album, they are going to make the list. It’s awesome that our data shows this. But, as nerds here ourselves, and in the founding spirit of HM, we got curious. Bloggers still dig daily for the next will be’s. And we thought: how can those findings be better highlighted?
Enter: Ones To Watch 2014
We revisited the list of most-blogged artists and removed any name that has appeared on a previous Zeitgeist or has already released a full-length LP. What remained were the extra-emerging acts—the ones who made a name for themselves last year (and likely no year prior), on the strength of a few tracks, maybe an EP, etc. The ones to keep an eye on. Hope you find this as fun as we did.