Machine Shop: Hype Machine Team Blog

Ads in the Hype Machine Android App [updated]

This past Friday, December 2, 2016, we enabled ads in our Android app.

Hype Machine Android Front Screen with Ad Popular Playlist with Ad

We released Hype Machine for Android in October 2014 as a $3.99 premium app. The revenue from these sales allowed us to publish many updates, including a full rewrite, maintaining the app as the Android platform underwent rapid changes.

Unfortunately, we were not able to generate enough sales to support our small team and continue development. Unlike many other online services, we don’t have outside funding. Hype Machine is a straightforward business – we get revenue from advertising and invest it into making products for music listeners.

We understand that it’s frustrating to have paid for the app and now see ads on your screen. Though the app became free in April, we’ve waited until December to introduce ads as a small sign of our appreciation of your earlier support. Whether you bought the app years ago or months ago, we hope that the music it’s brought into your life has been worth it.

In the coming months, we’ll be working to make sure the app continues to help you discover new music while keeping the ads as unobtrusive as possible.

I wish we could provide an ad-free experience, but we simply would not be able to continue maintaining the app without this revenue.

UPDATE 12/14/16

We considered many options before introducing ads in our apps, and there are many reasons why subscription/donation/IAP offers were not workable for us at the time (for example, supporting two product experiences is tough for a team of three people).

Given the strong show of support for an ad-free solution since the announcement, we are looking into ways people could remove ads in the apps. If you are interested, sign up here.

UPDATE 03/23/17

Ads in our mobile apps have been temporarily disabled.

Sync your Favorites with SoundCloud

Hype Machine favorites in a SoundCloud playlist

You love your favorites—you’ve spent hours here sifting through new music, and these are your gems. We know you prize them, and want to keep them with you wherever you go.

Beginning today, you can sync them to a private playlist on SoundCloud!

We’ve been working with SoundCloud for many years to help you discover new music, and this partnership makes the connection even easier. Link your accounts to get started.

Important Changes for Hype Machine on Sonos

On June 13, 2016, Hype Machine on Sonos will only be available to SoundCloud Go premium subscribers in the US, Canada, UK, Ireland, France, Germany, Australia and New Zealand.

To keep using Hype Machine on your Sonos device, there are three steps:

  1. Sign up for SoundCloud Go.
  2. Connect your Hype Machine account to your SoundCloud account. After you link the accounts, your Go status will be visible on this page.
  3. Make sure to use this Hype Machine account in your Sonos controller.

Much of the music shared by bloggers that you’ve been able to discover on Hype Machine is hosted on SoundCloud. We’ve been SoundCloud supporters from the very beginning (2008? it has been quite a while), and as their service changes, we are excited to continue to play a role in its growth. Each new Go subscriber enables SoundCloud to better support artists who share music on their service.

Get in touch if you have questions.

UPDATE 6/13/2016: As mentioned above, these availability changes are now live.

UPDATE 9/14/2016: SoundCloud Go is now available in Australia and New Zealand, so you can link accounts and use Hype Machine on Sonos there.

UPDATE 10/19/2016: SoundCloud Go is now available in Canada.

Hype Machine at The Great Escape 2016

The Great Escape

Hype Machine returns to Brighton, England this month to present a showcase at The Great Escape Festival on Saturday May 21.

With over 400 artists performing, The Great Escape is considered Europe’s leading festival for new music—a bit like the UK’s version of SXSW.

London trio Kero Kero Bonito headline the bill. They’re joined by blogger favorite Anna of the North, Jersey club matriarch UNiiQU3, hotly-tipped Danish duo Smerz and, making her live UK debut, Bibi Bourelly (the Def Jam-signed maverick behind Rihanna’s “Bitch Better Have My Money”).

Hype Machine at The Great Escape showcase happens at The Arch (189 King’s Rd, on the Brighton seafront), starting at 6pm on Saturday May 21.

For more bands to check out, view our TGE 2016 Blogorithm, where UK music sites give you their top picks for ones-to-watch.

Hype Hotel 2016

HINDS & Bleached at Hype Hotel
HINDS and Bleached at the DIY showcase on March 15 (Photo: Jesse DeFlorio/Hype Hotel)

This was Hype Machine’s fifth year of bringing blogger-curated showcases to the SXSW music festival, and from what we’re hearing, it might have been our best.

Petite Noir at Hype Hotel
Petite Noir at the Pigeons & Planes showcase on March 16 (Photo: Jesse DeFlorio/Hype Hotel)

Mazda + Hype Machine’s Hype Hotel 2016 was the place for many exciting debuts: AlunaGeorge premiered two new tracks, “Automatic” and the Flume-produced “I Remember”:

AlunaGeorge at Hype Hotel
AlunaGeorge at the Pigeons & Planes showcase on March 16 (Photo: Jesse DeFlorio/Hype Hotel)

SBTRKT debuted new material during his heroic 95-min (!) set on Friday. SXSW sets are usually capped at 45 minutes, so the lucky crowd got to dance twice as long with the masked DJ that night:

SBTRKT at Hype Hotel
SBTRKT at the Cruel Rhythm showcase on March 18 (Photo: Jesse DeFlorio/Hype Hotel)

Thursday night’s Gorilla vs Bear showcase marked the hotly awaited collaboration of two Hype Hotel alums—Charli XCX (HH ’13) and SOPHIE (HH ’14 & 15) performed together for the first time ever, playing tracks from their new EP. Charli had some kind words for us afterwards:

hype hotel last night was so fun 🙌 maybe my most favourite show I have EVER played 💣 photo by @jessedeflorio

A photo posted by CHARLI XCX (@charli_xcx) on


Hype Hotel hosted over 60 artists throughout our five days this year, with even more stopping by to record a set with La Blogotheque in the glass-paneled Mazda Studio outside—people on the lawn started calling these sessions “band in a box”, and they began to draw quite the audience:

Diet Cig at Hype Hotel Diet Cig recording in the Mazda Studio (Photo: Jesse DeFlorio/Hype Hotel)  

Elsewhere in the yard, the Hotel crowd (and it was a crowd! NIGHTOUT processed so many RSVPs this year) started their day at Tito’s Bloody Mary Bar, hung out on the beach (yes, we trucked in sand) sponsored by Flip Flop Wines, stopped in for a cocktail at the Don Julio Airstream Speakeasy, grabbed food at the East Side King food truck between sets, and picked up a Bud Light at the bar. They also got in a few photos with the performers passing through:

Polica at Hype HotelHONNE at Hype Hotel Left: Channy Leaneagh of Polica | Right: HONNE (Photos: Jesse DeFlorio/Hype Hotel)  

A couple of artists saluted David Bowie this year, with Car Seat Headrest beginning their set at the Stadiums & Shrines x yvynyl, showcase with “Station to Station,” and Anderson .Paak & The Free Nationals dipping into “Let’s Dance” Friday night:

Anderson .Paak at Hype Hotel Anderson .Paak & The Free Nationals at the Cruel Rhythm showcase on March 18 (Photo: Jesse DeFlorio/Hype Hotel)  

In 2016, Hype Hotel’s curators continued to spotlight the diverse new sounds being made around the world, from UK house:

Leon Vynehall at Hype Hotel Leon Vynehall at the Tiny Mix Tapes x ISO50 showcase on March 17 (Photo: Jesse DeFlorio/Hype Hotel)

to Chicago footwork:

to experimental lo-fi:

Morly at Hype HotelMorly at the Crack In The Road showcase on March 19 (Photo: Jesse DeFlorio/Hype Hotel)

We love introducing people to music; on our site, in our apps, during our Stack Live series, and at Hype Hotel. If you were with us in Austin, we hope you found something new to love. And if you didn’t make it, we’ll see you next time!

Metro Boomin at Hype Hotel
Metro Boomin at the Crack In The Road showcase on March 19 (Photo: Jesse DeFlorio/Hype Hotel)

💥 #hypehotel 2016 closed down properly by @_health_.

A video posted by Hype Machine (@hypem) on


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